Author: Chariz Aira Manio

The Marketing Arrows

How to CONVERT leads into PAYING CUSTOMERS


No Comments

Attracting customers is just the first step in your marketing funnel. What you need to do next is to convert them into paying customers.

After the attract phase, don’t assume that your lead will buy your product or service once they are aware of your offerings. While this is possible to happen, it is not always the case. You still need to chase and win your customers. And this happens during the CONVERT phase.

(more…)
Advertisements
Lead Generation, The Marketing Arrows

Effective Strategies to ATTRACT Customers and Make a Sale


No Comments

The marketing process involves 4 phases – ATTRACT, CONVERT, CLOSE, and DELIGHT. And the ATTRACT phase is the most critical part. It is the stage where you introduce yourself to the market and build the trust of your potential customers, before they are encouraged to buy your product/service. If you fail in this phase, it will be hard for you to move forward on the other phases and convert sale as well as create repeat sales.

(more…)