You’ve been doing quite right on sending your newsletters regularly. You’ve been diligent on maintaining the pace, and you feel fulfilled about it. That’s great. However, have you looked at how many people opened your emails? As mentioned...

In every marketing strategy, the term “Landing Page” always comes up to the topic. It is always noted to be very important. However, what is it in the first place?

When it comes to planning your Email Marketing Strategy, you need to remember that there are other brands and companies out there that are bombarding your customers with email notifications and updates. This highly competitive industry will...

When it comes to Digital Marketing, email marketing is one of its best arsenals when it comes to providing a personal yet professional touch. Newsletters are great mediums for brand awareness and authority build up. Moreover, it is a powerful...

With the new age of digital marketing, most EDM Marketing tools such as Ontraport used have evolved their functionality in a lot of ways. It is more convenient now to check and monitor the performance of your email campaign. You can even...

Last time we discussed what you should do after a customer purchases your product. Now we move on to the next step in the customer lifecycle: spreading brand awareness and bringing in more sales. Let's face it, an unknown brand will remain...