The Marketing Arrows

Make Customers Your Brand Advocates With These Strategies


No Comments

Last time we discussed what you should do after a customer purchases your product. Now we move on to the next step in the customer lifecycle: Making them your brand ambassadors and bringing in more sales.

After on-boarding your customers and making them experience your product and services on the Fulfill stage, it is now time to keep them for a long haul. Any business owner loves to have a long lasting relationship with their customers. And this is possible with the Delight phase.

(more…)
Email Marketing, The Marketing Arrows

Product Purchased! What’s next?


3 Comments

On our previous blogs, we talked about how to ATTRACT clients, which is an important part of your marketing funnel. And following the attract phase, we also discussed the CONVERT phase that aims to convert your lead into a paying customer. But that’s not the end of it. You still need to nurture your converted lead to create a long lasting relationship. Read more to know how to do that in this blog.

You’ve successfully converted your lead and now you have a new customer. Congratulations!

So what’s next?

(more…)
The Marketing Arrows

The Powerful Basics: CONVERT leads into sales


1 Comment

Attracting customers is just the first step in your marketing funnel. What you need to do next is to convert them into paying customers.

After the attract phase, don’t assume that your lead will buy your product or service once they are aware of your offerings. While this is possible to happen, it is not always the case. You still need to chase and win your customers. And this happens during the CONVERT phase.

(more…)
Lead Generation, The Marketing Arrows

The Powerful Basics: ATTRACT Customers and Make a Sale


2 Comments

The marketing process involves 4 phases – ATTRACT, CONVERT, CLOSE, and DELIGHT. And the ATTRACT phase is the most critical part. It is the stage where you introduce yourself to the market and build the trust of your potential customers, before they are encouraged to buy your product/service. If you fail in this phase, it will be hard for you to move forward on the other phases and convert sale as well as create repeat sales.

(more…)
Local, The Marketing Arrows, Travel

You deserve a break


No Comments

The “web’ makes it easy for us to plan our trips. With one simple click, you can set up everything easy peasy, although it also has its own risks. Unfortunately we experienced situations like cancellation and rescheduling of ferry trips, which, like a domino effect, meant we had to change a lot of our plans on the spot (good thing The Marketing Arrows is great at problem solving eh? *wink *wink). But whatever challenges we faced, we didn’t let them stop us from enjoying the beauty of Bohol, and Cebu, Especially Panglao Island.

(more…)