Small business owners will do anything to help their business grow. More often, they go for any type of lead generation strategies like email marketing, digital paid ads, landing page opt-in forms, among others. They often do all these strategies all at the same time in the hope of getting more sales and growing their business as fast as possible. 

There’s nothing wrong with this. However, if you want to ensure that you are successful in using all these strategies, and that everything is cohesive and relevant for your customer, you need a campaign. Campaigns are well-planned, coordinated funnels that incorporate every piece of your marketing plan.

And the best way to create an effective campaign is by using a visual campaign builder. 

A visual campaign builder helps you manage your customer data more effectively and gain insight on all your ongoing campaigns so you can reach your target. 

Here are other benefits of using a visual campaign builder:

1. It provides a visual representation of everything. 

With so many strategies that you need to track and data that you need to monitor, you can easily get overwhelmed and get lost with everything. But if you put your campaign into a visual builder, you can have a clearer view of everything and how all the pieces fit together. Furthermore, you can also ensure that there is no hole in your funnel flow.

Since it provides a visual representation, it is easy to build, manage and optimize. You can easily know what is happening with your contacts and where your lead is in your marketing funnel. 

2. You can easily map and build. 

Your visual campaign builder provides a graphical representation of your automated systems. With this, you can easily control everything that happens to each of your contacts, leads and customers. You can also diagram the flow of where your contact is on your funnel and automate your process all at the same time. Another good thing is that you don’t need to install or integrate a third party mapping tool. We recommend this free online mapping tool funnelytics.io to help you organise your ideas and turn it into an automated invisible machine with the help of this powerful marketing tool.

3. It has everything that you need. 

Your visual campaign builder combines all the marketing that you need from your email campaigns, digital paid ads, landing page opt in and more. This makes it easier for you to manage and coordinate everything. It combines all your offline and online campaigns to help you see how everything is working together. Your customer data is also in one place. So with access to everything, you can easily create an informed decision when it comes to the growth of your business. 

4. It helps you create a more tailored customer journey.

A series of interactions of your brand to a contact is what makes a customer journey. And since customers are unique, they respond to different aspects of your brand, different ads, and different messages. So expect that customers will have different customer journey and experience with your brand. 

It can be tedious to manually set up a campaign for one customer. That is why, it is always better to automate this process. By automating your campaign, you can easily set up custom goals, triggers, and fillers and personalize everything on your marketing funnel to tailor fit it for your customers. 

These are just some of the benefits of using a visual campaign builder. Ontraport has it own campaign builder with ready to go templates for campaigns including new lead capture and follow-up, product fulfillment, reengaging shopping cart abandons, generating referrals, getting customer feedback, webinar sign-up and follow-up, live event management, sales funnel automation, and managing demo requests. 

If you want to be introduced with Ontraport’s powerful campaign builder or already have an account and want to get started with it, don’t hesitate to contact us so we can help you.