Holiday seasons are right around the corner, and this can open a massive opportunity for you and your business to blossom. However, how can you do this considering you have to have your holiday break soon? What should you do? Just the thought of planning a good marketing strategy can be an overwhelmingly huge hurdle to conquer. Or is it the case? I wonder…
Everyone’s busy in the next coming weeks, and we are not exempted from the holiday rush. We did wait for this for months, and this is a great time to take a break. Then again, how can you thoroughly enjoy the holiday without worrying about any potential loss in business revenue for the month? It’s every business’ nightmare to have a downtrend on sales and income, especially in the month you would need income the most.
A great strategy is always available anywhere and anytime. But having a creative one who can make your business stand out amongst any other competition is certainly something to have. And yes, we hear you out. So we’ve come up with a few tactics that would give your idea bubbles to pop!
Use personalise Coupon Codes
It’s all about gift-giving this coming holiday. People love it the most if the gift you give them is well thought of and represents them as a person himself. That goes the same with giving out special coupon codes.
Yes, coupon codes can be consistently given to anyone anytime if you have a campaign. But make it a little bit more special during the holidays. This time of the year, people are quite generous. If you give them generosity, they give it to you ten-folds.
Ontraport can help you produce these kinds of code, whether it be for one personal coupon or a group. As mentioned above, personalising the coupon gives a significant impact. You can send it to your recipients through email, SMS or postcards. A group coupon can also be produced using Ontraport which you can market to more channels since it is used for general mass consumption.
Either way, who wouldn’t resist a great deal, especially during holiday shopping?
Use Countdown Timers
Most people nowadays are always busy and in a rush. They feel that they have little time to spend on anything. This can be both good and bad. However, you can take advantage of this mentality.
If people are given a deadline for any campaigns such as discount coupons or sales, it gives them a notion that they need to rush before it’s too late. In another aspect is it gives them a sense of anticipation of something big is coming up, and they have to be ready.
Showing countdowns on your newsletters, landing pages and other marketing channels can quickly give them a stable state of mind for your promo. It is best to have a live countdown on your landing pages. You can make your audience feel both excited and tense.
Send them a warm Greeting Card
Your audience may love promo codes and other holiday deals. But as mentioned, they are people who may be too busy for the day and are on a rush. Why not make it quick and straightforward?
Instead of those draggy sales newsletters, why not send them a quick postcard using Ontraport and design it the way that your customers would love? It would quickly get their attention plus see the primary purpose of the card. It also gives a personal touch towards the approach which is loved by any consumer.
Split test marketing
Since people love online shopping and transactions now, taking advantage of your website, traffic data could potentially provide you with valuable information. These data can help you understand how your audience behaves.
It sounds too simple but at the same time complicated, isn’t it? With Ontraport, it can be as easy. Instead of sending just one campaign email, why not send two to three emails with different headers and subject line. Remember that these are the first things that people see when they receive an email.
Once sent, you can see how people behave. Which email appeals more to them even if it has the same content inside. This can be a quick overview of how they want your business and how they can see your purpose for the email — learning more about how your analytics work can make a big difference.
Take advantage of Abandon Carts
Most online shoppers get caught up with choosing a lot of items but fail to complete their transaction in the end. Most of them are still indecisive; that is why they tend to do this. However, if they get to see the same item and get kept reminded about it, eventually they would change their minds and proceed with the sale.
Luckily, Ontraport can also do this for you. If you get to create an abandoned cart campaign, you can certainly reach them out automatically. This is very important to have, especially during the holiday sales rush.
Continue to reach out even after the Holiday promo
Let’s say the countdown is over and everything’s done for the campaign. Does this mean you will stop for the day? It is best that it’s not the case. If you give them a big treat in one day and suddenly abandoning your customers the next day, wouldn’t they feel bad about it?
Continuous reach and interaction can make them feel special. This can also develop a special relationship with your new customers turning them into loyal ones. A post-campaign would help you a lot with this. It doesn’t mean you always need to give them something. It can be a personal thank you card or survey would be one right approach. Another could be a nurturing campaign which never ends.
Have a creative mind
Lastly, above all else, every approach you have to give should be very innovative. Not only that you redesign the whole aspect and aesthetics of your materials, but you also have to catch their attention. Learn from past and present campaigns and see which was practical and not. Combine all the ideas and come up with a unique approach that would woo your customers and eventually turn them into loyal ones. No campaign should be standard. It should always be unique and appealing.
As you can see, all of these have one thing in common and that is personalisation. A business that makes people feel they care is a business that last and succeed. Everyone wants to be pampered and the most effective tactics always involves a personal touch.
All of these are highly doable in Ontraport. It provides businesses with a considerable advantage amongst others by offering you the best tools and features you would need to apply these strategies. We all have a creative mind, but we also have to put them into action. Planning and executing them can be a pain but with the right tools and help you can never go wrong. We at the Marketing Arrows are aware of every business needs you have, and we are here to help you with that. Contact us today and let’s talk about how we can work together for your success.