Lead Generation

Lead Generation, The Marketing Arrows

The Powerful Basics: ATTRACT Customers and Make a Sale


The marketing process involves 4 phases – ATTRACT, CONVERT, CLOSE, and DELIGHT. And the ATTRACT phase is the most critical part. It is the stage where you introduce yourself to the market and build the trust of your potential customers, before they are encouraged to buy your product/service. If you fail in this phase, it will be hard for you to move forward on the other phases and convert sale as well as create repeat sales.