Small business owners will do anything to help their business grow. More often, they go for any type of lead generation strategies like email marketing, digital paid ads, landing page opt-in forms, among others. They often do all these...

The Refer phase is the last stage in the customer’s lifecycle, it follows the DELIGHT phase. After attracting your prospect, converting them into a paying customer, and providing excellent products and services, plus delighting them with...

  Last time we discussed what you should do after a customer purchases your product. Now we move on to the next step in the customer lifecycle: Making them your brand ambassadors and bringing in more sales. After on-boarding your customers and making them experience...

Attracting customers is just the first step in your marketing funnel. What you need to do next is to convert them into paying customers. After the attract phase, don’t assume that your lead will buy your product or service once they are aware of your offerings. While...